Writing

Media

In 2018 I was selected to participate in Poynter’s Leadership Academy for Women in Digital Media and News Impact’s Newsroom Leadership Academy.

At the time, I was an producer at Yle, the Finnish Broadcasting Company, where I was responsible for developing data-driven publishing strategies to increase the reach and watchtime of distributed video content across YouTube,  Instagram, and Facebook.

Before moving to Finland I was the Head of Buzz at BuzzFeed UK, where my focus was on growing BuzzFeed’s British audience. I led a team of 20+ pop culture writers, editors, video producers, and social media strategists who created shareable content. Before that I was BuzzFeed UK’s commissioning editor, before that a staff writer, and before that BuzzFeed UK’s first intern and fourth employee.

Writing

I write a weekly newsletter called Bookmarked, which follows my journey as I read one book from every country in the world. 

Here are a few of my favourite pieces I’ve written:

For The Strategist: Everyone in Helsinki Wears These City Wellies From November Through March / What To Buy To Look Like A Finnish Wilderness Guide

For BuzzFeed: I Tried Out The Most Popular Vegan Substitutes On Pinterest / What I Think Being Famous Will Be Like, Even Though I Don’t Know What I Will Be Famous For Yet/ I Got In Touch With People Who Abused Me Online To Ask Why / 14 Things That Turn Sisters Into Best Friends / What Is It Really Like To Work In A Brothel?

For Helsingin Sanomat (in Finnish): Nämä asiat kysyisin suomalaiselta isoisältäni, jos hän olisi vielä elossa / Temptation Island Suomesta tuli karanteeni-pakkomielteeni / Kuka muka osaa vuolla makkaratikkuja ja miksi kukaan, jolla on hampaat, söisi raejuustoa? Suomessa huomasin, kuinka britti olenkaan / Päiväkirja suomalaisuudesta

For Yle News: From Minna Canth to Jean Sibelius, these famous Finns have their own flag days / Rice porridge, baked ham and root vegetables: Why do Finns eat ‘vegetable boxes’ at Christmas? / A Midsummer Night’s Dream: Why Finns go Wild for the Summer Solstice

For ThisIsFinland: New audiences continue to find Finland’s number one painter, Helene Schjerfbeck / Integral to the culture, Sámi languages stay vibrant in Finland / “I have to get me some of this”: Finnish Films and TV Series you Should Watch / Finland’s First Feminist: Why Minna Canth’s Writing is Still Important / 13 Contemporary Finnish Authors you Should be Reading

For The New Statesman: In which a black man hires a member of the KKK as his lawyer / The New College of the Humanities: Would you pay double university fees for a better education? / Inside Alpha: An atheist’s foray into Christianity 

For The London Review of Books: Watching YouTube in Saudi Arabia

For Vice: Saudi Arabia Isn’t Having a Feminist Revolution

And here’s everything else I’ve ever written for BuzzFeed, Yle News, ThisIsFinland, Helsingin Sanomat, NewsMavens, The New Statesman, The London Review of Books, Vice, Noisey, GQ, Whats On Stage, City AM.